L. C. Industries Redefines the Travel Accessory Consumer
In the spirit of the Lewis & Clark adventure across America's northwest territory, L.C. Industries is redefining the travel accessory consumer for 2006. Today, there are more women travelers than ever before with different travel accessory needs than a man. Traditionally, we have approached the market with a singular package and product for men and women to help our retail partners. The market has changed and so have we.
For 2006, L.C. Industries is launching an exciting new line focused on women travelers called Belle Hop™. We have developed a line of travel accessories offering products in fashionable colors surrounded with upbeat, stylish and fun packaging. Belle Hop™ attracts the female traveler whether the need is business or pleasure. The products are designed to satisfy basic travel needs such as comfort, convenience, organization and security. Don't miss out on this exciting opportunity to fulfill the needs of women travelers.
In addition, we are fine-tuning our position for Lewis N. Clark® products. Although we no longer travel by canoe and horseback, the travel needs are similar. With the introduction of Belle Hop™ focused on women, this allows us to better focus Lewis N. Clark® products toward men. To support this effort, we are introducing new packaging reflecting a more contemporary, stylish and masculine look. The packaging attracts men as well as women looking to make a purchase for a man. The products will provide high performance, stylish design and rugged durability.
Successful journeys begin with wise choices™. L.C. Industries is helping your customers more easily identify and select travel accessories to fit their specific needs.
|
